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We knew the Internet could change all of that. We had a simple goal: to give consumers access to thousands of value-for-money opals, and to share a greater proportion of the retail price with miners. A classic win-win situation. Eopal Limited was then formed, and in July 2000 our first full-time staff joined us. Over the following months we worked with our opal suppliers to develop a prototype web site, and devise photography methods that could reliably show what each opal looked like. In January 2001 we established additional offices in Lightning Ridge, and proceeded to list several hundred opals. In April 2001 we held our formal launch event, and the web site went live at that time. Over the following months, our trading revenue gradually grew. We continued to list new products, and by the end of 2001, had over 1,000 products available. By October 2002 we had established a custom jewellery service and in the same month shipped its first order. In the same month, we also attended Coober Pedy to participate in the formation of the Australian Opal E-Business Association. We started 2003 with the listing of almost 1,000 ammolite stones for the launch of our ammolite partnership with American Gem Corp. The ammolite range was an instant hit, and has remained extremely popular. Owing to our growth, in mid-2003 we relocated to larger premises and welcomed additional staff. 2004 saw the addition of ammolite jewellery to our product range. We also carefully reviewed our opal supply chain towards the end of the year, and in 2005 we started adding a massive new collection of loose opals in response to this review and sustained customer demand for quality, value-for-money loose opal stones. In December 2005, the Eopal Limited brands and business were sold to Yarrul Gems International. This change added depth to both our product range and customer service capabilities. More than six years on, we continue to enjoy strong growth and a loyal following of customers, suppliers and staff. We've now shipped thousands of products to every corner of the globe, have more than 8,000 readers of our monthly newsletter, and actively support many industry events and Government initiatives. What does the future hold? Rest assured, we've got a number of exciting plans! To be the among the first to know, simply subscribe to Yarrul's monthly newsletter at any of our web sites. |
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Copyright © 2000-2008 Yarrul Gems International. All rights reserved. Whilst all due care has been exercised in the preparation of the above information, it may no longer be current and should be not be relied upon without obtaining confirmation from Yarrul Gems International. "Eopal", "Opals Guaranteed", "Ammolite Guaranteed", "Let Your Imagination Decide" and the oval-shaped "e" are trademarks and/or registered trademarks of Yarrul Gems International. |
