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All of our brands share the same core value proposition: over-delivery on personalised customer service, unmatched product range, and value-for-money. Yarrul is a truly global business, with over 90% of our revenue being from export earnings. We only develop new brands where our core value proposition will allow that brand to develop into a leader in its market. We also maintain a tight focus on the jewellery and gemstone industries. To date this philosophy has guided the business into the online opal and ammolite markets. Irrespective of the brand, Yarrul employs the same marketing mix, business processes, infrastructure and people. This results in lower costs, and facilitates the sharing of ideas, experiences and improvements between brands. Yarrul firmly believes that the Internet delivers a compelling and unprecedented value proposition for consumers of jewellery and gemstones. As the Internet matures over time, so too will this value proposition continue to strengthen. |
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Copyright © 2000-2008 Yarrul Gems International. All rights reserved. Whilst all due care has been exercised in the preparation of the above information, it may no longer be current and should be not be relied upon without obtaining confirmation from Yarrul Gems International. "Eopal", "Opals Guaranteed", "Ammolite Guaranteed", "Let Your Imagination Decide" and the oval-shaped "e" are trademarks and/or registered trademarks of Yarrul Gems International. |
